JONATHAN BURROUGHS

Strategic Marketing & Creative Branding

Professional

With over a decade of experience in digital marketing and branding, I’ve built and scaled campaigns that blend creativity with data-driven effectiveness. From launching my own agency, working with over 18 businesses and decision-makers, to agency and corporate settings, I specialize in crafting compelling brand stories and delivering measurable results across digital platforms. My strength lies in bridging strategic vision with hands-on execution, transforming creative concepts into market growth.

Resume

Contact

Certifications

Building on my Communications and Digital Media Production degree, I continually pursue certifications, allowing me to adapt and innovate.

Digital
Marketing

Social Media
Marketing

Digital
Advertising

Search Engine
Optimization

Email
Marketing

UX
Design

Business Website

I developed Flightpath Digital's brand from the ground up. I also oversee and execute all services ensuring consistent and impactful results for clients.

Experience

12 years of experience in marketing, brand building, strategy, and digital media.

Flightpath Digital

Head of Branding & Digital Marketing | Owner

Lead cross-disciplinary digital marketing and branding initiatives with strategic, technical, and analytical expertise for diverse clients.
Direct a team of marketing professionals and external vendors to successfully execute concurrent marketing projects.
Increased client leads and conversion rates with strategic multichannel campaign management.
Designed and developed Flightpath Digital's entire brand and website.
Adeptly manages business development, client relationships, sales, and administrative tasks.
Drives continuous improvement in business processes through initiative-taking actions.
Negotiate contracts with vendors, contractors, and clients.
Developed business plan to secure financial backing from investors.

SEOteric

Marketing Team Member

Utilized professional account management software to effectively manage social media accounts for multiple clients, fostering and maintaining strong client relationships with their target audiences.
Maintained consistent communication and provided high-quality customer service to clients through phone calls and face-to-face meetings, ensuring client satisfaction and addressing any concerns or inquiries promptly and effectively.
Leveraged professional content management systems to manage and organize written and multimedia content for multiple clients, optimizing efficiency and ensuring timely delivery of content across various platforms.
Collaborated with a team of professionals to implement search engine optimization (SEO) methods and strategies, contributing to improved visibility and search engine rankings for client websites and content.
Analyzed data using professional online reporting software, extracting actionable insights and performance metrics to inform strategic decision-making and optimize marketing initiatives for maximum impact and ROI.

Anyone Can Camps (Current)

Board of Directors | Director of Marketing & Branding

Tackling the design and development of the organization's website to improve user experience, enhance brand messaging, and support fundraising and outreach efforts.
Developing and managing the organization's brand identity, ensuring consistency across all communication channels
and outreach initiatives.
Overseeing digital marketing campaigns, content creation, and social media strategies to expand the nonprofit's reach
and donor base.
Providing strategic insights and leadership on community outreach, partnerships, and brand positioning to enhance
the nonprofit's mission impact.

33 Holdings

Marketing Manager

Developed and executed comprehensive marketing strategies aligned with the company's overall goals and objectives.
Led cross-functional teams comprised of members from marketing, brokerage, capital finance, commercial real estate development, and property management departments to ensure alignment and collaboration in achieving marketing objectives.
Spearheaded the development and implementation of integrated marketing campaigns for five brands across multiple channels, including digital, social media, email, and traditional advertising.
Established key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives.
Conducted regular analysis and reporting to stakeholders to track progress and optimize strategies for maximum impact.
Attended industry events and networked with potential clients and investors.
Created content for promotional materials, including brochures, flyers, and videos, and websites.

Costar Group

Senior Marketing Research Advisor

Led comprehensive multifamily housing marketing research initiatives across key U.S. and Canadian markets, including Minneapolis, Toronto, and Vancouver.
Directed the tracking and analysis of data for over 20,000 multi-family communities.
Orchestrated cross-functional teams in collaborative initiatives aimed at improving research methodologies, providing valuable insights, and enhancing the analysis of complex data and research findings.
Enhanced the quality and depth of hierarchical data for major multifamily management and ownership companies in North America, leveraging advanced analytical techniques to distill and analyze market trends, competitive landscapes, and investment opportunities.
Demonstrated a relentless commitment to improving data coverage and accuracy through innovative research methodologies, proactive relationship-building with industry stakeholders, and effective objection handling, resulting in enriched market intelligence and enhanced decision
support capabilities.
Promoted twice within five years, advancing from Research Associate I to Senior Marketing Research Advisor.

Octane Agency

Content Manager

Collaborated with marketing teams to design and execute customized marketing strategies, aligning creative approaches with client objectives and target audiences.
Created, edited and published engaging content for multiple platforms including website, social media, email campaigns and blogs.
Enhanced search engine optimization to increase online visibility for a variety of clients.
Developed data-driven social media strategies and content calendars, enhancing audience engagement and content performance across platforms.
Managed the production of digital assets such as videos, podcasts, images and infographics.
Monitored performance metrics to identify areas of improvement in content quality and delivery.

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JONATHAN BURROUGHS

Certifications

Digital Marketing

Social Media Marketing

Digital Advertising

Search Engine Optimization

Email Marketing

UX Design

Business Website

Experience

Flightpath Digital

Head of Branding & Digital Marketing | Owner

Project Title 04

Project Title 05

Project Title 06

Digital
Marketing

Social Media
Marketing

Digital
Advertising

Search Engine
Optimization

Email
Marketing

UX
Design